The Marks:



Saint-Etienne, Loire


Mr. Bernard Chaussinand, from Saint-Etienne (Loire, France) and author of 2 books about the Ecole Stéphanoise de Cyclotourisme (biographical tests of Joanny Panel and Claudius Bouillier) delivers below to us, somme details regarding the genesis of AUTOMOTO: 

    1897: Gros, Goudefer, Pichard, Chavanet, Pégout, each one bringing its "knowledge to make", even their own productions create the Ateliers du Forez. 

    1898: Gros, Goudefer, Pichard deposit mark AUTOMOTO for cycle's and car's parts. 

    1899: Société de Construction Mécanique de cycles et automobiles Chavanet, Gros, Pichard et Cie.


     1901: Société anonyme de Construction Mécanique de la Loire AUTOMOTO anc.établ...

     1907: Setting in liquidation

     1908: the company starts again (abandonment of the car department) and becomes Société Anonyme Nouvelle de Construction de la Loire AUTOMOTO

I thank Mr. Bernard Chaussinand for these precisions and details.



Automoto is one of the largest French marks committed in the great races with other prestigious marks of the time: Peugeot, Hurtu, Alcyon, Clement, La Française....

The violine was the color of the mark in race.

Opposite, Lucien Petit-Breton engaged on the Tour de France 1913 goes "more quickly than stars" on his Automoto bicycle.




After the First World War, in 1919, Automoto will belong to the consortium La Sportive, regrouping French marks including Peugeot, Hurtu, Alcyon, Automoto, Griffon, Liberator, Labor, La Française, Gladiator, Clément, Armor, Thomann.


The adventure stops in 1959 when Indénor, subsidiary of Peugeot, purchases the marks Automoto and Terrot.



The Marks: